A New Chapter: Why We Started StelzlCRO
Hi, I’m Dave Stelzl. My wife, DeeAnn, and I are excited to share what we’ve been working on.
Some of you may remember my previous business, SVLC. We had the opportunity to work with MSPs and technology companies, including Ingram Micro, Tech Data, Cisco, and WatchGuard, to name a few. It was an amazing chapter, and I’m grateful for the people we met and the work we did together.
DeeAnn joined me later in the SVLC years, so some of you may remember working with her too. She brought her creativity and marketing talent to the business, and we enjoyed finding ways to help our clients connect with their audiences and grow.
After taking a break, we started thinking about what we wanted to do next. A lot has changed since the SVLC days. The tools are more powerful, AI is opening up new possibilities, and businesses have more ways than ever to reach and serve their customers.
But some challenges haven’t changed all that much.
Companies still struggle to generate a consistent flow of leads. Sales and marketing teams don’t always have a clear way to work together. And many businesses have invested in a CRM without getting the value they hoped for.
We started StelzlCRO because we believe there’s a better way to bring those pieces together.
You might think of it as a rebranding and relaunch, with a fresh approach for the world we’re working in today. We’re bringing together what we’ve learned over the years and combining it with tools like HubSpot and AI to help businesses build stronger connections between marketing, sales, and the customer experience.
DeeAnn brings her marketing creativity, eye for content, and enthusiasm for learning new technology. I bring my experience in sales leadership, coaching, and helping teams build stronger sales processes. We both love working with people and helping turn good ideas into something useful.
What excites us most is the chance to do this together and reconnect with people we’ve known along the way. We also look forward to meeting new friends and learning from the business owners and leaders we encounter.
We have a lot in store. Through this blog, we’ll share ideas, lessons, and practical things we’re discovering about sales, marketing, technology, and growth.
We’re just getting started, and there’s more to come. We’re glad you’re here.
Dave and DeeAnn